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April 22, 2016
Published by Cort Davies at April 22, 2016
We all know we should be listening to podcasts, but we never really commit to tuning in to one. I’m telling you to change your ways! Podcasts allow you to hear valuable conversations from marketing experts, without having to get ahold of them. It’s free knowledge! So, check out some of these podcasts and take a listen to one over your morning coffee, shower (because that’s where all the good ideas come from, right?) or commute to work. Here are my top five, in no particular order. Marketing Over Coffee Hosts: John Wall and Christopher Penn Avg. Length: […]
April 11, 2016
Published by Cort Davies at April 11, 2016
As a growth consultant, email is the bane of my existence. If you are an entrepreneur or freelancer, you can probably relate. A few months ago I started to realize how much time I spent on email: I used a fun tool called rescue time and it told me I was spending 6-8 hours of active time per week in Gmail. I received almost 250 emails a day! I was spending much too much time on email and not enough getting critical tasks done. Fast forward a few months. I now receive a quarter of the emails […]
April 5, 2016
Published by Cort Davies at April 5, 2016
Though last year was dubbed “The Year of Video Marketing” by MarketingProfs, it’s still holding strong in 2016. Video marketing is pretty self-explanatory. To put it simply, video marketing is incorporating videos into your marketing campaigns. Videos can be anything from created content, viral content, customer testimonials, live event videos, etc. It’s smart to consider the importance of showing versus telling. Video tells a story on its own, and has a much higher ability to captivate an audience and clearly portray a point. Viewers aren’t overwhelmed with text– they get a visually appealing, creative treat. But how effective […]
March 2, 2016
Looking for some great free marketing tools to supercharge your strategy? Check these out. 1. Hootsuite It’s optimistic to think that companies post to social media in real time…even if they want you to believe it! Follow their lead (and gain their extra time) with Hootsuite. Hootsuite allows you to schedule your social posts for free for up to three channels, like Twitter, Facebook, and LinkedIn. If you’re unsure of the best times to post to reach your audience, check out this comprehensive guide. 2. Hubspot’s Blog Topic Generator It’s not always easy coming up with eye-catching blog topic […]