Looking for some great free marketing tools to supercharge your strategy? Check these out.
It’s optimistic to think that companies post to social media in real time…even if they want you to believe it! Follow their lead (and gain their extra time) with Hootsuite. Hootsuite allows you to schedule your social posts for free for up to three channels, like Twitter, Facebook, and LinkedIn. If you’re unsure of the best times to post to reach your audience, check out this comprehensive guide.
It’s not always easy coming up with eye-catching blog topic ideas. If you don’t already know, Hubspot is an awesome company with great marketing resources. Their Blog Topic Generator is a great way to enter any term (i.e. inbound marketing, business tools, free software, free puppies, free everything…) and get enough blog topics ideas to last you a week or more.
Wish you knew the trendsetters were on social? BuzzSumo helps you take a deeper look at what’s popular or trending on social media. It tells you who’s sharing, the share count for each site, and who your big-ticket influencers are. You can also track how content performs online and measure the data across domains, keywords, and topics. Here’s a guide to boosting conversions through BuzzSumo.
Colored visuals have been shown to increase people’s willingness to read a piece of content by 80%. However, cool diagrams and infographics can often be expensive, time consuming, and difficult to construct. Canva allows you to choose from thousands of striking layouts, images, filters, icons and shapes, and fonts, for whatever graphic you choose to create. After Canva, your content will have that extra oomph and a polished finish.
Tracking data is important. It allows you to see how your audience is interacting with your website, where the audience is coming from, what content generates leads, and so much more. Google Analytics gives you an enormous amount of information, and generously gives it to you for free. It’s relatively simple to use, takes the guesswork out of what works and what doesn’t, and will probably allow you to sleep better at night.