Sales, Marketing, and Happiness For Entrepreneurs

April 22, 2016
marketing podcast

5 Best Marketing Podcasts to Start Your Day

  We all know we should be listening to podcasts, but we never really commit to tuning in to one. I’m telling you to change your ways! Podcasts allow you to hear valuable conversations from marketing experts, without having to get ahold of them. It’s free knowledge! So, check out some of these podcasts and take a listen to one over your morning coffee, shower (because that’s where all the good ideas come from, right?) or commute to work. Here are my top five, in no particular order.    Marketing Over Coffee Hosts: John Wall and Christopher Penn Avg. Length: […]
April 11, 2016
How having a second phone number and cutting down on email made me 75% more productive

How Having a Second Phone Number and Cutting Down on Email Made Me 75% More Productive

  As a growth consultant, email is the bane of my existence. If you are an entrepreneur or freelancer, you can probably relate. A few months ago I started to realize how much time I spent on email: I used a fun tool called rescue time and it told me I was spending 6-8 hours of active time per week in Gmail. I received almost 250 emails a day! I was spending much too much time on email and not enough getting critical tasks done.     Fast forward a few months. I now receive a quarter of the emails […]
April 5, 2016
video marketing

Video Marketing: What It Is and Why You Need It

  Though last year was dubbed “The Year of Video Marketing” by MarketingProfs, it’s still holding strong in 2016. Video marketing is pretty self-explanatory. To put it simply, video marketing is incorporating videos into your marketing campaigns. Videos can be anything from created content, viral content, customer testimonials, live event videos, etc.   It’s smart to consider the importance of showing versus telling. Video tells a story on its own, and has a much higher ability to captivate an audience and clearly portray a point. Viewers aren’t overwhelmed with text– they get a visually appealing, creative treat. But how effective […]
March 17, 2016
social media strategy for beginners

Beginner Social Media Strategy

Social media is one of the most powerful tools in digital marketing, and is a fantastic way to connect with your audience. A lot of companies give little thought to a social media strategy and instead go all in with minimal planning, leading to disorganization and blunders. To avoid those costs, slow down and take a step back when evaluating entrance into (or revision of) your social media strategy.   Know your goals Start by asking yourself what you want to accomplish in the long run. What are your end goals? And from there, consider the purpose of your social […]
March 2, 2016
free marketing tools

Free Marketing Tools: 5 Awesome Tools

Looking for some great free marketing tools to supercharge your strategy? Check these out.   1. Hootsuite It’s optimistic to think that companies post to social media in real time…even if they want you to believe it! Follow their lead (and gain their extra time) with Hootsuite. Hootsuite allows you to schedule your social posts for free for up to three channels, like Twitter, Facebook, and LinkedIn. If you’re unsure of the best times to post to reach your audience, check out this comprehensive guide.   2. Hubspot’s Blog Topic Generator It’s not always easy coming up with eye-catching blog topic […]
February 18, 2016

Top 5 Email Marketing Best Practices

Email marketing is one of the best ways to reach your audience without spending a ton of money. If you’re thinking about creating a newsletter or welcome campaign, here are a few best practices to keep in mind as you start:   1. Incentivize your subject lines. Who doesn’t want to take advantage of a sale or a discount? When you put an incentive in your subject line, such as “15% off when you spend $75 or more” or “Weekend promo code: 20% off”, you’ll increase your clickthrough odds of more than 50%. Add your recipient’s name, and those odds […]
January 28, 2016
Business competition image

How To Benchmark Your Product Against Your Business Competition

Are you about to launch a business or at least considering it? Perhaps you have launched and you didn’t properly anticipate your competition. Either way, you want to go into a business knowing your surroundings and knowing what your competition is doing. By properly benchmarking your product against your business competition you will be able to be better prepared to market and sell to your target customer. In addition, you will be able to handle their potential objections to considering your product as opposed to a more well established competitor. The first place to begin is to hone in on […]
January 11, 2016

How to develop a target customer persona?

Do you know who your target customer is? This is a question I ask people all the time and surprisingly many don’t know the answer. They have created a novel product or service but they don’t know who the product or service will serve. Or even worse they tell me “everyone is our ideal client!” Yikes. Good luck with that. If you haven’t considered who your target or ideal customer is, you may have some more planning to do. This is a critical step in ensuring that your product or service meets the needs of your target. The first thing […]
August 4, 2015

Sales, Marketing, and Happiness For Entreprenuers

Since moving back to Boston in October I dedicated myself to getting to know as many people as I could and to insert myself into as many situations as possible that could potentially vault my career and personal life in the direction I wanted to go. I have always been fascinated with the world of entrepreneurialism and have attempted to start as many as 20 different companies on my own. For one reason or another most of my ideas ultimately failed. I recently realized didn’t have the knowledge, skill, or connections I needed to have the greatest percentage of success. […]
July 1, 2015

How Giving Time Can Inspire Personal Growth

Have you ever considered giving your most important asset away?  I am not talking about money, I am speaking about your time.  Your time should be spent on your top priorities and I want to convince you that if you are not already giving your time, it should become a top priority and will lead to unmatched personal growth. I don’t know the exact number but as far as monetary donation, according to the US ranks 13th in the world in giving.  I am willing to bet it’s ranked even lower with respect to us actually giving time instead […]