Sales and Marketing

April 22, 2016
marketing podcast

5 Best Marketing Podcasts to Start Your Day

  We all know we should be listening to podcasts, but we never really commit to tuning in to one. I’m telling you to change your ways! Podcasts allow you to hear valuable conversations from marketing experts, without having to get ahold of them. It’s free knowledge! So, check out some of these podcasts and take a listen to one over your morning coffee, shower (because that’s where all the good ideas come from, right?) or commute to work. Here are my top five, in no particular order.    Marketing Over Coffee Hosts: John Wall and Christopher Penn Avg. Length: […]
April 5, 2016
video marketing

Video Marketing: What It Is and Why You Need It

  Though last year was dubbed “The Year of Video Marketing” by MarketingProfs, it’s still holding strong in 2016. Video marketing is pretty self-explanatory. To put it simply, video marketing is incorporating videos into your marketing campaigns. Videos can be anything from created content, viral content, customer testimonials, live event videos, etc.   It’s smart to consider the importance of showing versus telling. Video tells a story on its own, and has a much higher ability to captivate an audience and clearly portray a point. Viewers aren’t overwhelmed with text– they get a visually appealing, creative treat. But how effective […]
March 17, 2016
social media strategy for beginners

Beginner Social Media Strategy

Social media is one of the most powerful tools in digital marketing, and is a fantastic way to connect with your audience. A lot of companies give little thought to a social media strategy and instead go all in with minimal planning, leading to disorganization and blunders. To avoid those costs, slow down and take a step back when evaluating entrance into (or revision of) your social media strategy.   Know your goals Start by asking yourself what you want to accomplish in the long run. What are your end goals? And from there, consider the purpose of your social […]
February 18, 2016

Top 5 Email Marketing Best Practices

Email marketing is one of the best ways to reach your audience without spending a ton of money. If you’re thinking about creating a newsletter or welcome campaign, here are a few best practices to keep in mind as you start:   1. Incentivize your subject lines. Who doesn’t want to take advantage of a sale or a discount? When you put an incentive in your subject line, such as “15% off when you spend $75 or more” or “Weekend promo code: 20% off”, you’ll increase your clickthrough odds of more than 50%. Add your recipient’s name, and those odds […]
August 4, 2015

Sales, Marketing, and Happiness For Entreprenuers

Since moving back to Boston in October I dedicated myself to getting to know as many people as I could and to insert myself into as many situations as possible that could potentially vault my career and personal life in the direction I wanted to go. I have always been fascinated with the world of entrepreneurialism and have attempted to start as many as 20 different companies on my own. For one reason or another most of my ideas ultimately failed. I recently realized didn’t have the knowledge, skill, or connections I needed to have the greatest percentage of success. […]