Startup Strategies

April 11, 2016
How having a second phone number and cutting down on email made me 75% more productive

How Having a Second Phone Number and Cutting Down on Email Made Me 75% More Productive

  As a growth consultant, email is the bane of my existence. If you are an entrepreneur or freelancer, you can probably relate. A few months ago I started to realize how much time I spent on email: I used a fun tool called rescue time and it told me I was spending 6-8 hours of active time per week in Gmail. I received almost 250 emails a day! I was spending much too much time on email and not enough getting critical tasks done.     Fast forward a few months. I now receive a quarter of the emails […]
April 5, 2016
video marketing

Video Marketing: What It Is and Why You Need It

  Though last year was dubbed “The Year of Video Marketing” by MarketingProfs, it’s still holding strong in 2016. Video marketing is pretty self-explanatory. To put it simply, video marketing is incorporating videos into your marketing campaigns. Videos can be anything from created content, viral content, customer testimonials, live event videos, etc.   It’s smart to consider the importance of showing versus telling. Video tells a story on its own, and has a much higher ability to captivate an audience and clearly portray a point. Viewers aren’t overwhelmed with text– they get a visually appealing, creative treat. But how effective […]
March 17, 2016
social media strategy for beginners

Beginner Social Media Strategy

Social media is one of the most powerful tools in digital marketing, and is a fantastic way to connect with your audience. A lot of companies give little thought to a social media strategy and instead go all in with minimal planning, leading to disorganization and blunders. To avoid those costs, slow down and take a step back when evaluating entrance into (or revision of) your social media strategy.   Know your goals Start by asking yourself what you want to accomplish in the long run. What are your end goals? And from there, consider the purpose of your social […]
January 11, 2016
FakeCrow_Persona_Template2

How to develop a target customer persona?

Do you know who your target customer is? This is a question I ask people all the time and surprisingly many don’t know the answer. They have created a novel product or service but they don’t know who the product or service will serve. Or even worse they tell me “everyone is our ideal client!” Yikes. Good luck with that. If you haven’t considered who your target or ideal customer is, you may have some more planning to do. This is a critical step in ensuring that your product or service meets the needs of your target. The first thing […]