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February 18, 2016
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Top 5 Email Marketing Best Practices

Email marketing is one of the best ways to reach your audience without spending a ton of money. If you’re thinking about creating a newsletter or welcome campaign, here are a few best practices to keep in mind as you start:   1. Incentivize your subject lines. Who doesn’t want to take advantage of a sale or a discount? When you put an incentive in your subject line, such as “15% off when you spend $75 or more” or “Weekend promo code: 20% off”, you’ll increase your clickthrough odds of more than 50%. Add your recipient’s name, and those odds […]
January 28, 2016
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How To Benchmark Your Product Against Your Business Competition

Are you about to launch a business or at least considering it? Perhaps you have launched and you didn’t properly anticipate your competition. Either way, you want to go into a business knowing your surroundings and knowing what your competition is doing. By properly benchmarking your product against your business competition you will be able to be better prepared to market and sell to your target customer. In addition, you will be able to handle their potential objections to considering your product as opposed to a more well established competitor. The first place to begin is to hone in on […]
January 11, 2016
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How to develop a target customer persona?

Do you know who your target customer is? This is a question I ask people all the time and surprisingly many don’t know the answer. They have created a novel product or service but they don’t know who the product or service will serve. Or even worse they tell me “everyone is our ideal client!” Yikes. Good luck with that. If you haven’t considered who your target or ideal customer is, you may have some more planning to do. This is a critical step in ensuring that your product or service meets the needs of your target. The first thing […]
August 4, 2015
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Sales, Marketing, and Happiness For Entreprenuers

Since moving back to Boston in October I dedicated myself to getting to know as many people as I could and to insert myself into as many situations as possible that could potentially vault my career and personal life in the direction I wanted to go. I have always been fascinated with the world of entrepreneurialism and have attempted to start as many as 20 different companies on my own. For one reason or another most of my ideas ultimately failed. I recently realized didn’t have the knowledge, skill, or connections I needed to have the greatest percentage of success. […]
July 1, 2015
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How Giving Time Can Inspire Personal Growth

Have you ever considered giving your most important asset away?  I am not talking about money, I am speaking about your time.  Your time should be spent on your top priorities and I want to convince you that if you are not already giving your time, it should become a top priority and will lead to unmatched personal growth. I don’t know the exact number but as far as monetary donation, according to philanthropy.org the US ranks 13th in the world in giving.  I am willing to bet it’s ranked even lower with respect to us actually giving time instead […]