hubspot

April 5, 2016
video marketing

Video Marketing: What It Is and Why You Need It

  Though last year was dubbed “The Year of Video Marketing” by MarketingProfs, it’s still holding strong in 2016. Video marketing is pretty self-explanatory. To put it simply, video marketing is incorporating videos into your marketing campaigns. Videos can be anything from created content, viral content, customer testimonials, live event videos, etc.   It’s smart to consider the importance of showing versus telling. Video tells a story on its own, and has a much higher ability to captivate an audience and clearly portray a point. Viewers aren’t overwhelmed with text– they get a visually appealing, creative treat. But how effective […]
March 2, 2016
free marketing tools

Free Marketing Tools: 5 Awesome Tools

Looking for some great free marketing tools to supercharge your strategy? Check these out.   1. Hootsuite It’s optimistic to think that companies post to social media in real time…even if they want you to believe it! Follow their lead (and gain their extra time) with Hootsuite. Hootsuite allows you to schedule your social posts for free for up to three channels, like Twitter, Facebook, and LinkedIn. If you’re unsure of the best times to post to reach your audience, check out this comprehensive guide.   2. Hubspot’s Blog Topic Generator It’s not always easy coming up with eye-catching blog topic […]