Video Marketing: What It Is and Why You Need It


Though last year was dubbed “The Year of Video Marketing” by MarketingProfs, it’s still holding strong in 2016. Video marketing is pretty self-explanatory. To put it simply, video marketing is incorporating videos into your marketing campaigns. Videos can be anything from created content, viral content, customer testimonials, live event videos, etc.


It’s smart to consider the importance of showing versus telling. Video tells a story on its own, and has a much higher ability to captivate an audience and clearly portray a point. Viewers aren’t overwhelmed with text– they get a visually appealing, creative treat. But how effective a marketing tool is it really?


Studies have shown that video can increase your SEO ranking, conversions, open rates, click through rates and more. Google has also started showing more video content via its organic search results, therefore allowing you to increase your exposure. In a study done by Forbes, 75% of business executives reported watching business-related videos each month, and 65% visit the marketer’s website post viewing. Moreover, website visitors are 64% more likely to buy a product on an online retail site after watching a video, and tend to stay on the site an average of 2 minutes longer. If you need more convincing, see more stats here.


So how can you incorporate video into your marketing efforts? There are so many ways, it’s almost silly to start to list them. However, Hubspot has a pretty great comprehensive list of concepts for all levels. Check it out and let your creativity flow!

Cort Davies
Cort Davies
Cort believes that startups should get powerful, effective marketing advice along with practical and positive soft skills to give them the best chance to succeed.

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